A STUDY OF INFLUENCED FACTORS ON WORKERS’ CHOICE OF VEHICLES IN KAO SAMUI, SURATTHANI PROVINCE.
objectives of research were to study the factors influencing the choice of
vehicle, to studdy the utility of vehicles choice to travel and study the
travel from for work of factors in Koh Samui, Suratthani Province. Method of
study, the sample were workers in Koh Samui, Suratthani Province. Data analysis
used multinomial objectives regression model. The research showed that variable
& that influenced the choice of car and motorcycle were education and
distance. The variable & of bus were income and distance. The most utility
choice vehicles in the commuting car was 14.17 while the motorcycle was 13.11
and the bus was 1.54. The probability of using car was 0.7439172 while
motorcycle was 0.2560804 and bus was 0.0000024. Therefore, the most modulate
choice to reduce the use of vehicles and support vehicles was a form of a
personal ride can and motorcycle. The government or related agencies should
adjust infrastructure to support the traffic condition and for safe travel.
Keyword Travel, Labor, Vehicle, Utility