ABSTRACT
Study
was to determine the personal property. Perceived value of the brand. Marketing
mix activities. And the decision to purchase SLOAN consumer aims1) to describe
personal attributes that affect the purchase decision SLOAN consumer 2) to
study the relationship between the perceived value of the brand effectdecision
of consumers shopping SLOAN 3) to study the relationship between marketing mix
to influence purchase decisions of consumers by SLOAN questionnaire as a tool
to collect information from customers shopping SLOAN of Sookkamol Ratchada
Co.,Ltd. In Bangkok 400 or by using a random sample from a specified target.
The sampling will be selected individuals that meets the objective of this
research is the main In order to be qualified and meet the research in this
most and statistical procedures. Data analysis were percentage, mean, standard
deviation, t-Test, F-Test (One-way ANOVA) and multiple regression analysis
(Multiple Regression Analysis: MRA).The results showed that Personal factors,
including gender, age, income per month, and a career that difference will
affect the decision to purchase SLOAN consumer differences are statistically
significant at the 0.05 level of perceived value of the brand side. Loyalty to
recognize the value of goods SLOAN.The perceived quality of the brand SLOAN and
marketing mix factors associated with the decision to purchase SLOAN
statistically significant at the 0.05 level.
